Wellnest
Reclaiming emotional health of people living and working in unpleasant environments through space transformation.
Client
Wellnest
Skills:
Advertising, Branding
Date:
Dec 2023
The growing world needs to adapt
With the human population projected to hit 10 billion globally, now more than ever, it’s important we look at how we can utilise space more efficiently while still providing and adding value to the lives of the people who find themselves utilising and sharing it.
To make a significant impact, you need something unique. Any place has a long history, and this history helps bring exciting changes to any area. The depressive energy of one industrial zone required a space that would offer rejuvenation, aligning with the local community’s pulse and silent stories.
Any place has a long history
Serenity has its own aesthetics
The logo captures the legacy of the place and maintains the fluidity, which is so important to the brand. The selection of typefaces and colour palettes communicate feelings of calmness and comfort while ensuring the long story of the place and appropriate connection with people, especially younger groups.
The project’s visual identity is infused with local cultural references and the place’s intrinsic nature. The place where the sun rises behind the serene lavender meadows and sets in the background of the nearby hamlet.
