Client
Self-Initiated
Skills:
Branding, Advertising, Experiential
Date:
May 2024
Sunset Orchard, inspired by vibrant goji berries, delivers a touch of sweetness and a burst of colour, enhanced with pine needles to evoke the invigorating atmosphere of a forest. Oceanic Embrace features subtle marine flavours from dulse seaweed, complemented by earthy wild lingzhi mushrooms and delicate chrysanthemum petals, creating a balanced and refreshing infusion.
Signature Flavours
Elegant Simplicity
The design philosophy emphasises minimalist forms and consistent, deliberate aesthetics. A palette dominated by serene colours highlights the purity and quality of the products, ensuring a memorable and engaging visual expression.
The packaging is not only beautiful but also sustainable. Designed to be kept and admired, each piece serves as a lasting art piece rather than being discarded. This approach aligns with a commitment to environmental responsibility.
Sustainable Beauty
Connecting with Connoisseurs
Marketing strategies focus on consumer activation and tailored advertising to enhance brand awareness and conversion. By creating meaningful interactions and luxurious experiences, prospective customers are attracted and lasting engagement is ensured.
Collaborations with high-end restaurants offer exclusive experiences featuring unique infusions. These partnerships enhance brand presence and provide customers with an unparalleled taste journey, making each dining experience truly special.